Bangkok tuk tuk drivers love to personalize their vehicles with custom paint jobs and decorative elements, such as Thai-style motifs on the roof. Considering that most of the models of auto rickshaws in Bangkok look similar when they roll out of the factory, it makes sense. It's also a way for drivers to show their creativity and individuality. And above all, the decorations are supposed to help attract more customers. Well, at least draw in those patrons that have a penchant for bright colors and showy embellishments.